How to Write a Press Release

Subsequent paragraphs

Limit the text to four paragraphs, and each paragraph to no more than four sentences. You might want to include a pertinent quotation from an important person in the company. In these paragraphs, state the “who, what, when, where, why, and how” of the news item to fully inform readers.

Last paragraph

Repeat the name, title, and email address of the main contact person. Also, include information relating to trademarks and product availability.

About your company

After the last paragraph, write a heading in the same format as the City, State/Province, Date heading and describe your company (usually in a slightly smaller font). Begin this paragraph on the same line after the en-dash.   

Perfect your press release

Your announcements need not be yesterday’s news if you submit them to our business editors[3] for fast, efficient processing.

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  1. ^ Press Release Example (
  2. ^ How to Write a Business Pitch (
  3. ^ Business Editing Services (

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